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 Few things make one more miserable than that moment in an argument when you realize you’re wrong!   

  For that reason, two words have never been heard in debate, “I am wrong.”

  Once you invest in a point of view, you’re done.  In fact, research has shown that exposing people to contradictory facts only intensified their existing beliefs, making them more inflexible.  You see this reality with participants on January 6th, opposing sides on the Supreme Court’s abortion decision, at your job and in your personal life.

 If you want to be persuasive and impact someone’s misguided beliefs, you’d better start by agreeing with them.  Only that approach can expose any unfrozen receptors and open potential for adjustment.


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